Top 10 Ways to Retain Your Members

Retaining members is crucial for the sustainability and growth of any organization. In this article, we present the top 10 strategies to ensure your members stay engaged and loyal. From effective onboarding plans to personalized outreach and local engagement, these tips will help you foster a strong and committed membership base.


  1. Have an onboarding plan – Set an outreach to schedule to keep new members engaged. First-time members are the most likely to non-renew
  2. Say hello with a personal touch from a member – “Here is the value I received from the organization”
  3. Reach out at 3 to 6 months – Email a list of upcoming events at 3 months and a list of benefits at 6 months
  4. Do a first-year Loyalty Assessment – Nine months into the first year, survey your new members: What do they want? What do they appreciate?
  5. Sell your organization – Enlist your members to help; they have a firsthand perspective on the value your organization brings
  6. Always stress the benefits – Update your website often with different benefits and promote your benefits in newsletters and through social media
  7. Keep it local – whether your organization has a chapter structure or not, find a way to engage members at a more intimate, local level. Networking events and education events work well for this purpose.
  8. Provide programs – Young professionals or emerging leaders, diversity & inclusion programs, industry cluster programs; use membership surveys to determine what kind of programs matter most to your members
  9. Capture engagement data – Social media engagement, newsletter click-throughs, event attendance
  10. Meet your members! – Take a road trip. Go visit your members and a get a tour of their businesses.


Retaining members involves consistent communication, personalized engagement, and offering valuable programs. By implementing these top 10 strategies, you can strengthen member loyalty and ensure long-term success for your organization. If you need assistance in developing or refining your member retention plan, contact us today. We’re here to help you keep your members engaged and satisfied.